Join WIPO-ASEAN TikTok Competition for young creatives

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June 7, 2023

Are you ready to showcase your creativity and love for your country? Are you interested in making a recognizable name for yourself on TikTok or to grow your existing brand? If so, we've got a competition just for you.

By July 31, join the WIPO-ASEAN TikTok Competition and stand a chance to gain access to support from branding experts and cool networking opportunities to enhance your brand identity.

Give it your best shot because only one winner from each ASEAN country will move on to the next stage, where a special prize awaits those who make it to the end.

So what are you waiting for? Grab your phone, and be part of the new generation of content creators empowered by intellectual property.

How to participate

To participate, submit a 1-minute video entry as a public post on your own TikTok account. Show us your take on the competition theme, “IP and Tourism: My land is my ultimate flex”. Whether it’s your favorite street food, unique fashion, dance moves, or must-see locations in your area, we want to see what ASEAN has to offer the world through the eyes of the youth.

Use the Competition Sound

Please ensure that you use the official competition sound when you post your video entry. You can either download the sound below or simply search for "ASEANbyNature" in the TikTok app when posting your video.

This original sound has been created by social media influencer and music producer, Kriss Ngo (Ho Chi Minh city, Vietnam), known for his modern beats and catchy tunes. By using this sound, you are not only showing your support for the competition, but also getting a chance to use a track created by a popular young music producer on TikTok who also considers himself #ASEANbyNature.

https://multimedia.wipo.int/wipo/en/youth-engagement/wipo-tiktok-youth-theme-song.mp3

Include the Competition Hashtag

Please ensure that you include the official competition hashtag #ASEANbyNature followed by the indicative abbreviation of your country as follows:

#ASEANbyNatureBN - Brunei

#ASEANbyNatureKH – Cambodia

#ASEANbyNatureID - Indonesia

#ASEANbyNatureLA - Lao PDR

#ASEANbyNatureMA - Malaysia

#ASEANbyNatureMY - Myanmar

#ASEANbyNaturePH - Philippines

#ASEANbyNatureSG - Singapore

#ASEANbyNatureTH - Thailand

#ASEANbyNatureVN - Vietnam

Selection Criteria

A panel of judges will be looking for videos that are creative, original, and that speak to the competition theme.

Posts should have a significant amount of engagement in the form of likes and comments. We're looking for social media content creators who have the potential to take their skills to the next level and those who are aspiring to become top-level creators. Therefore, we highly encourage participants to focus on creating engaging and high-quality content that resonate with their audience and to promote their posts as widely as possible.

Only entries with the official competition sound as well as the hashtag #ASEANbyNature and indicative country hashtag will be considered.

Participants should be young content creators between the ages of 18 and 35 (Please note that the minimum age limit may vary based on the age of majority in each ASEAN country).

Competition rules Participants must read and understand the competition rules and agree to be bound by them.

Timeline

Don't wait – the competition period is from 15 June to 31 July 2023, and winners will be announced by the end of August 2023.

Winners will...

- Have the prestige to represent their country in the next phase as one winner will be chosen per ASEAN country to participate in the branding bootcamp;

- Gain access to exclusive, tailored support to create a recognizable online presence for themselves;

- Participate in facilitated networking events with influencers and global industry experts in branding, marketing and social media communication;
- Receive tailored IP resources for continued learning.